People Ready

blog@matijs.net (matijs) — Mon, 25 Jun 2007 20:27:00 +0000

First, what the hell does Microsoft’s slogan people ready even mean? The campaign’s site seems to think it means you need people to run a business. Well, I don’t see any businesses around run by small rodents, so I guess they’re right. That’s some vision

So, what’s this about? Some bloggers got paid for writing about people ready, and people got upset. Now, some defend themselves saying they didn’t endorse anything, and some defend themselves saying of course it’s an ad box (whatever an ad box is).

Well, I don’t think this looks like an ad, and it may not be an endorsement of a Microsoft product, but it is an endorsement of a Microsoft campaign. Oh, and look at the right of the page. It says “Click here to submit your own People Ready Business story”. So, that pretty much suggests that the content on the left was also submitted the same way. But of course, it wasn’t.

Luckily, at least one of the entries seems to have been written while drunk.

People readiness is something only people that are ready for people to be ready can be ready for.

All this via Mark’s translation.

Finally, back to the meaning: “people ready” means ready for people, right? Just like HD ready means ready for HD. Well, sort of anyway. But no, it means the people are ready. See?

Campaign lame.

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People Ready