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    <title>Toxic Elephant : Tag advertising, everything about advertising</title>
    <link>http://www.matijs.net/blog/tag/advertising.rss</link>
    <language>en-us</language>
    <ttl>40</ttl>
    <description>Don't bury it in your back yard!</description>
    <item>
      <title>Disqualified by advertising</title>
      <description>&lt;p&gt;I was enthousiastic about &lt;a href="http://www.noobkit.com/"&gt;noobkit&lt;/a&gt; for about a week.  Finally an alternative to the rough style of Ruby&amp;#8217;s standard &lt;span class="caps"&gt;API&lt;/span&gt; documentation.&lt;/p&gt;


	&lt;p&gt;Until I actually wanted to use it.&lt;/p&gt;


	&lt;p&gt;Most pages have a full width block of Google ads above the main content. This is just too much. For some methods, the text is one line. The ad block then is five times as big.&lt;/p&gt;


	&lt;p&gt;I&amp;#8217;ll go back to using &lt;a href="http://api.rubyonrails.org/"&gt;the old version&lt;/a&gt;, thanks.&lt;/p&gt;


	&lt;p&gt;[Also, the search function is not geared towards &lt;span class="caps"&gt;API&lt;/span&gt; documentation, but instead uses a generic Google-like method. Why not highlight the search results that actually describe the method or methods with the searched name?]&lt;/p&gt;</description>
      <pubDate>Thu, 23 Aug 2007 16:36:00 +0000</pubDate>
      <guid isPermaLink="false">urn:uuid:b55e33e2-e2ae-4200-bc3c-7877df2d125f</guid>
      <author>blog@matijs.net (matijs)</author>
      <comments>http://www.matijs.net/blog/2007/08/23/disqualified-by-advertising#comments</comments>
      <category>web</category>
      <category>usability</category>
      <category>rails</category>
      <category>advertising</category>
      <category>api</category>
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      <link>http://www.matijs.net/blog/2007/08/23/disqualified-by-advertising</link>
    </item>
    <item>
      <title>People Ready</title>
      <description>&lt;p&gt;First, what the hell does Microsoft&amp;#8217;s slogan &lt;a href="http://www.microsoft.com/business/peopleready/default.mspx"&gt;people ready&lt;/a&gt; even mean? The campaign&amp;#8217;s site seems to think it means you need people to run a business. Well, I don&amp;#8217;t see any businesses around run by small rodents, so I guess they&amp;#8217;re right. That&amp;#8217;s &lt;a href="http://www.microsoft.com/presspass/press/2006/mar06/03-16PeopleReadyPR.mspx"&gt;some vision&lt;/a&gt;&lt;/p&gt;


	&lt;p&gt;So, what&amp;#8217;s this about? Some bloggers got paid for writing &lt;a href="http://peopleready.federatedmedia.net/"&gt;about people ready&lt;/a&gt;, and  people &lt;a href="http://valleywag.com/tech/spokesbloggers/microsoft-pays-star-writers-to-recite-slogan-271485.php"&gt;got upset&lt;/a&gt;.
Now, some defend themselves saying &lt;a href="http://www.readwriteweb.com/archives/people_ready.php"&gt;they didn&amp;#8217;t endorse anything&lt;/a&gt;, and some defend themselves saying &lt;a href="http://www.crunchnotes.com/?p=409"&gt;of course it&amp;#8217;s an ad box&lt;/a&gt; (whatever an ad box is).&lt;/p&gt;


	&lt;p&gt;Well, I don&amp;#8217;t think &lt;a href="http://www.peoplereadybusiness.federatedmedia.net/archives/70"&gt;this looks like an ad&lt;/a&gt;, and it may not be an endorsement of a Microsoft product, but it &lt;em&gt;is&lt;/em&gt; an endorsement of a Microsoft campaign. Oh, and look at the right of the page. It says &amp;#8220;Click here to submit your own People Ready Business story&amp;#8221;. So, that pretty much suggests that the content on the left was also submitted the same way. But of course, it wasn&amp;#8217;t.&lt;/p&gt;


	&lt;p&gt;Luckily, at least one of the entries &lt;a href="http://peopleready.federatedmedia.net/archives/211"&gt;seems to have been written while drunk&lt;/a&gt;.&lt;/p&gt;


	&lt;blockquote&gt;
		&lt;p&gt;People readiness is something only people that are ready for people to be ready can be ready for.&lt;/p&gt;
	&lt;/blockquote&gt;


	&lt;p&gt;All this via &lt;a href="http://diveintomark.org/archives/2007/06/24/fm-translation"&gt;Mark&amp;#8217;s translation&lt;/a&gt;.&lt;/p&gt;


	&lt;p&gt;Finally, back to the meaning: &amp;#8220;people ready&amp;#8221; means ready for people, right? Just like &lt;a href="http://en.wikipedia.org/wiki/HD_ready"&gt;HD ready&lt;/a&gt; means ready for HD. Well, sort of anyway. But no, it means the people are ready. &lt;a href="http://www.flickr.com/photos/waderockett/243690259/"&gt;See&lt;/a&gt;?&lt;/p&gt;


	&lt;p&gt;Campaign lame.&lt;/p&gt;</description>
      <pubDate>Mon, 25 Jun 2007 20:27:00 +0000</pubDate>
      <guid isPermaLink="false">urn:uuid:ad77694a-f9c8-49ff-9956-8bf45472adda</guid>
      <author>blog@matijs.net (matijs)</author>
      <comments>http://www.matijs.net/blog/2007/06/25/people-ready#comments</comments>
      <category>software</category>
      <category>web</category>
      <category>microsoft</category>
      <category>shills</category>
      <category>blogging</category>
      <category>advertising</category>
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